Go-to-Market Strategy - PsychoTech
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1603 Capitol Ave., Ste. 310 A195, Cheyenne, Wyoming 82001, USA
contact@psychotech.net
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careers@psychotech.net
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It’s a well-known fact that running a successful website requires a great deal of time and effort. You need to create new content, research your competition, and plan future content to keep your current audience engaged and attract new visitors. It sounds like a lot of work, and it is!

Let us help you with your website’s strategy. I’ll review your site, analyze your competitors, and create an SEO plan for you. You’ll be able to focus on running your business while I take care of the rest.

 

What do you get from this service?

  • A tailored list of blog post topics, perfect for your niche
  • A suggested SEO-optimised headline for each post
  • A list of long-chain keywords to include in each post
  • Recommendations for how to use the research on your blog

You’ll be ready to start work on your content right away, or hand over the list for a copywriter to work with.

Our regular process for all websites is the following:

1) Analyze your site structure and content.
2) Analyze all relevant keywords and based on the number of searches and their difficulty, we create the future website structure.
3) Create 1-3 buyer/reader personas (the target audience of your site).
4) Create a digital marketing strategy for 2-3 months (content strategy and ways to promote your company, SMM strategy and so on…)

Additional services:
5) Analyze more narrow groups of keywords for the content keyword base.
6) Create content for your website according to the rules of copywriting.
7) Promote your website on social media, blog directories, forums…
8) Work on link building and collaborate with influencers in your industry.
9) Repeat 5-8 every week (or as often as the new post is needed).

We  will help you:

  • Set SMART social media marketing goals
  • Identify important KPIs and metrics
  • Detailed action plan
  • Customer segmentation and research
  • Emphasise and communicate brand value to your target audience
  • Analyse your current social media strategy
  • Content and posting strategy (Content tone & types, posting time & frequency, ideas)
  • Analyse your competition’s strategy**
  • Keyword research (for Facebook), hashtag research (for Instagram)**
  • Ad Content strategy**

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